In the present day, customers search online before they make any purchase. In fact, 75% of these people start their searches on Google. On an average, people conduct 2.2 million Google searches per day! This is just about Google, remember that there are other search engines too, and the number of searches from there will further increase this count. If you want your business to be visible to people when they make this search, you need SEO.
SEO stands for Search Engine Optimisation. It is a continual process that helps your website rank higher on Google or other search engines’ results page. Increased visibility on the results page means more customers are able to find you, generating more leads for you, and ultimately increasing sales.
The Talespinners specialise in providing SEO services, keeping your business goals as our top priority. We invest time and resources in understanding your business landscape, competition, and the keywords that would be most meaningful for you. After this in-depth audit, keyword research and target keyword finalisation, we work on the following three areas to improvise your search engine rankings:
Technical SEO: We analyse and improve upon your website’s technical factors that impact its rankings. These include:
- Efficiency of code on which the website is developed. Optimized code reduces your website’s load time and dilutes on-page code-to-text.
- Website speed impacts users’ experience and thus page load times should ideally be below 2.5 seconds.
- Mobile responsiveness of the website takes into account its adaption as per the device being used.
- SSL/HTTPS is a parameter to judge the security of your website.
On-page SEO: We optimise the visible page elements of your website that impact rankings, including:
- Page title & meta description need to include your primary keywords, to help search engines understand the meaning of your page.
- Headings on your page not only improve readability for users, but also get rewarded by search engines for intuitive structuring.
- On-page content of your website must provide value to your visitors. If it does, your page bounce rate decreases and time spent on the page increases – both factors that search engines appreciate.
Off-page SEO: We optimise elements of your website that aren’t related to the page directly. These include:
- Social media content and links that help search engines ascertain the quality of information related to your business.
- Backlinks are at the heart of search engines’ ranking algorithms. More backlinks that are relevant subsequently impact search rankings.
Beyond this scope of work, our team of experts look at specialised factors, to help you gain the most out of your SEO investments. These include:
- Local SEO: For businesses that rely on local or regional customers, local SEO is of paramount importance. Optimizing for local results presents a huge opportunity for small business owners especially. We improve your local SEO rankings with Google My Business (GMB) optimization and other niche techniques.
- E-commerce SEO: If you own an online store, we know best how to get it to rank high on search engines. It’s a sustainable path forward to grow your business organically.