Your brand is your organisation’s identity. Despite its intangible form, your brand has the power to drive your market share, provide commercial value, and shape stakeholder perceptions. It’s simple to define, explain, and understand but there’s a lot that goes into a brand’s creation, development, and sustenance.
The Talespinners team understands well that good branding is critical for good business. Thus, we plan to the minutest detail, execute with finesse, and manage proficiently. We take care of the fact that marketing innovation must still be consistent with core brand values and your customers’ expectations. We offer a range of branding services that include:
Brand Research
The perception of your brand is owned by your customer and it’s thus essential to understand it well. We undertake brand research to uncover the perceptions of your brand or discover the potential of a business. If you’re looking to launch a new product or service, we can help you analyse the landscape and plan the launch strategy. If you’ve just launched a product or service, we can research how your customers are accepting it and develop brand assets around it. If you’ve been in the industry for long, we can help you understand how your customers perceive and experience your brand.
Brand Strategy
We create your brand strategy for long term success. It starts by determining your brand’s objective, defining your buyer personas, and deciding how would you like your brand to be perceived in the long run. Basis the goal, we create a plan of delivering the right messages at the right time. We create the personality that your brand must communicate through the marketing efforts.
Brand Identity
As the first impression, brand identity encompasses the visible elements of a brand. It includes your business’ name, logo, design, symbol, typography, etc that distinguishes your products or services. With very customised services, we ensure that we are using these tools to shape a favourable impression of your business to your customers.
Brand Development
We follow a multi-stage process that is aimed at building brand equity in your consumers’ minds. We develop brand positioning that is both futuristic and forward-looking and yet grounded in reality. This positioning is used to create the messaging strategy for target audiences and rolled into the broader content marketing strategy.
Brand Engagement
Acquiring and connecting to customers is just the first step. A long-term view tells us to nurture these relationships with the customers. We help you bridge this gap by engaging your customers to form an attachment with your brand. Whether it be direct engagement through your website or social media handles, we ensure that our interactions have a positive influence on your customers’ purchase intentions.
With our branding services, we help you create a business blueprint for lasting customer relationships. We get people to know who you are. We ensure you form meaningful relationships through customer engagement and nurturing. We make sure that your brand has an impressive personality. We take pride in shaping your brand’s distinctive identity.