The power of the digital medium lies in the fact that you can be present right where potential customers are searching for your products or services. A step further, it presents the opportunity to reach out to individuals whose preferences and current needs match your offerings. The best way to do these both – Search Marketing & Management.
Search marketing refers to the use of paid advertising to increase the visibility of your website on search engine results pages (SERPs). This targeted approach ensures that you reach a potential customer when they are most likely to make a purchase. Search marketing is aided by the tactical use of social media platforms. We utilize paid and non-paid mediums, both, on social media to draw traffic to your social pages and websites, thus fuelling sales. Our services include:
Social Media Strategy & Campaigns: We leverage the potential of social media to reach out to audience personas that match your targeted customers. We create a social media plan that aligns with your business goals and define metrics to achieve it. Our social media strategy is specific, concise, and effective.
We focus on social listening to understand what your potential customers are really looking for. We aid this info with competitive analysis and industry best practices. This helps us create compelling campaigns that not only stand out creatively but also leave an indelible mark in the minds of followers.
Social Media Marketing: Our detailed social media strategy and campaign is executed impeccably with refreshing content that engages with your audience. Using the right social media platforms as per your product/service (Facebook, Twitter, LinkedIn, Pinterest etc), we publish regular content that helps increase your followership.
We use active analytics and reporting to optimize the outcome of your social media marketing. We also have expertise in social media advertising to have your ads reach a wider audience and drive greater impact. Our ads are tailored with the right messaging and targeted to audiences based on their interests, demographics, preferences, behaviours, and more.
Ads Management: Formerly referred as AdWords management and also called PPC management, this is one of the most effective paid advertising mediums of the digital world. Google Ads is used to serve advertisements to users searching for a product/service as yours on Google. We manage this medium in three-folds –
- Planning – We research on the keywords and apply A/B testing to ensure that the most effective ad copy is served to the right set of potential buyers, in fact to searchers with the highest buying intent.
- Optimizing – Optimization is the key to continuous improvements in an Ads account. We create coherent account structures of semantically similar keywords to have higher quality scores and lower costs. We use strategic bid management techniques to get the most out of your Ads spend.
- Growing – We nurture your prospective buyers through remarketing. We also work on display ads when your intent is to make your brand more and more familiar to new audiences.