Marketing works at its best when all different marketing channels and mediums deliver the same message and reinforce the same value. This is what Integrated Marketing does – it gives your customers a seamless, consistent, and multi-dimensional brand experience. We have heard that ‘the whole is greater than the sum of its parts’ and have truly applied it through integrated marketing.
We, at The Talespinners, have developed expertise in designing and implementing integrated marketing strategies. We ensure that there is not only a unified voice on all your channels, but also an orchestrated momentum in how your customers engage with your brand. Here’s what we do:
Plan development: We start by understanding consumer attitude towards your products/services and how your competitors are positioned. We understand your brand, your focus, and your corporate culture. We then determine what your brand must express through marketing efforts and how best we can reach potential customers.
Plan deployment: We work on the brand messaging and design and create a strategy to amplify that message across various modes of marketing. We implement the plan, keep a track of outcomes, and tweak as necessary to improvise.
Breaking it into a step-by-step approach, here’s how we do it:
1. Establish an overarching goal:
3. Determine the marketing channels:
5. Launch and keep improving:
2. Develop the buyer personas:
4. Creating the right message and marketing assets:
Integrated marketing campaign is not a reflection of one advertisement on different platforms. It is the contribution of each platform towards a larger brand story. From planning and selection to implementation, each factor has to be well understood and mirrored. We, at The Talespinners, perfect each detail to build and deliver an incredible integrated marketing campaign for you.