Emails are the most preferred form of communication with customers, whether it be a marketing email, a transactional email, or a life-cycle email. This gives your brand great visibility in front of customers. However, what you’re sending needs to be relevant, concise, and easy-to-read for the email to have the desired impact.
Plain text emails no longer catch the eye of readers. An HTML-designed email is definitely a better option, provided it is crafted well. We help you craft fabulous HTML emails that land the message right and very seamlessly. In HTML email development, there are two areas we work upon:
- Design – We design for simplicity and impact. With crisp content, easy elements, and thought through possible outcomes, our designs look professional and communicate well.
- Development – We follow best practices when coding an HTML email. We account for diversity of devices and accordingly optimise for the load times on each one of them..
We take care of a number of factors when developing an HTML email, and adhere to industry-leading practices such as:
- Ensuring that the styling works well on different email clients such as Gmail or Outlook, as each one opens the email differently.
- Being cognizant of how long an email takes to load. We use images sparingly, utilize mostly standard web fonts, and remove the unnecessary code from the file – all this drastically reduces the time it takes to load an HTML email.
- Keeping the message focused on a single topic and objective. This helps to avoid confusing the readers.
- Planning for any possible end-user inconsistencies considering their email client, user settings, security software, etc. To account for these, we pre-plan and create a web-version of the email, add a plain text version of the email, and ensure that the email makes sense even without the images.
- Conducting thorough testing at every stage of development.