Your business has a distinct identity of its own, and we bring it out marvellously to the world, so the world recognises it as your brand. We partner with you to understand your business journey, your business personality, and your business aspirations. We pair these unique insights with our deep experience to bring out the style and expression of your brand.
We understand the psychology behind communication and design and what could be the possible reactions of users to it. We blend this understanding with your uniqueness to frame a complete picture. The brand communication design, at The Talespinners, thus rests on the values of your brand and its authentic persona, and focuses on perfecting the following three facets:
Developing Brand Voice
Brand voice is the way that your organisation speaks to your customers and other stakeholders. It is a means of conveying your brand’s personality to the external world. We ensure that this voice is a representation of your brand values and style and is consistent across channels and platforms.
We choose distinct descriptors for your brand and infuse it with the expression your brand has. This leads us to develop a voice for your brand that targets your potential customers. This voice can be authoritative, fun, engaging, intellectual, or something else, but one criteria remains constant – we ensure it is true and clearly recognisable.
Creating Brand Story
A brand story isn’t just a narrative. It’s your history, culture, values, and mission told to your customers in a way that helps them know you better. We create a brand story that dictates your distinctive value to your potential customers cohesively.
Beyond utility and functionality of your products and services, it is this story that helps you attract new customers, develop brand loyalty, and build meaning bonds. The modern-day customer wants to relate to you before they buy something from you, and our stories serve that purpose just right. From the text on your website, the copy on your brochure, to the colours and texture of packaging and your visibility on social platforms, we make sure your brand story is consistently seen, heard, and understood.
Designing Brand Packaging
Your brand story gets told in multiple ways, but none as prominently as in your packaging design since it is in physical form. From the container shape, material consumed, and wrapping used, to the fonts, colours, and graphics, each element plays its own role to share your brand story via packaging design.
We take care of the following attributes when working on your packaging design:
(1) Graphic design - Your brand personality is reflected in the packaging, attracts attention of the customer, and shares all information that must be shared.
(2) Physical packaging – the design must not interfere with your product security or appeal, and yet stand out from the competition.
(3) Marketing – packaging is a form of advertising too, so the packaging design must communicate the brand identity, promote your USP, and influence the defined buyer persona.